Speaking at the 2016 media launch of the RBMW at the Tamarind Cove Hotel recently, CEO of the Cave Shepherd Group of Companies, John Williams, described the Run Barbados event, like Cave Shepherd, as a "Barbadian institution" and pledged his company's commitment in a three-year partnership agreement.
"As a group, we were seeking out an event where all of our associated businesses could come together and participate and we found it in the Run Barbados Marathon Weekend." said Williams. Cave Shepherd first opened its doors in Barbados 110 years ago.
The race calendar now features the Cave Shepherd & Co. Marathon; the Fortress Half Marathon; the Colombian Emeralds International 10K; the Cave Shepherd Card 5K; the Signia Fun Mile and the Ganzee 5K “Walk for Charity”. This partnership arrangement includes access by the RBMW team to the group's large international database.
CEO of the Barbados Tourism Marketing Inc. (BTMI), William Griffith, described their association with the Cave Shepherd group as one that would augur well for the recently re-branded running series. "In seeking a title sponsor we wanted to find a reputable and recognizable brand that would be willing to join us on this journey to take the Run Barbados series to the highest level in the minds of destination runners across the region and beyond. We are pleased to have found that partner in the Cave Shepherd Group of Companies."
Meanwhile Race Director, Zary Evelyn of Island Races, confirmed that they will be increasing the total prize purse by US$14,000 over last year's offering, making it the richest road race in the Caribbean. In addition, airfare and accommodation will be provided for last year's winners of the 10K, Half-Marathon and Marathon to return to the island to defend their titles. He emphasized that while they had increased the prize money their main target audience was still the everyday runner seeking to indulge in their passion for running.
Additionally, through a new partnership recently sealed with the Canada Running Series, the Run Barbados team will have access to more than 40,000 running enthusiasts on social media. The new partnership will feature several exciting initiatives during the year including the participation of elite runners, such as Canadian Olympian Lanni Marchant, Canadian Marathon Record Holder and Natasha Wodak, Canadian Women's 10,000m Record Holder.
The 2016 event will be hosted December 2-4, 2016. Registration for the series opened in early February via thisl website.